Invisible Stains — The
Dry Cleaner’s Worst Enemy
One of the drycleaning industry’s worst enemies is “invisible stains;” oily dressing from a vinaigrette salad, spray from a grapefruit or apple, oil splatters from a frying pan and hair spray applied after you have that silk blouse on. Although all of these are innocuous seeming and invisible to the eye, after a few weeks at room temperature in your closet they can start to oxidize or caramelize. Once they do, they either begin to turn yellow or have turned yellow (like an apple after a bite is taken and then left alone). It is these stains that the normal consumer sees on their freshly cleaned garment when they exclaim “That wasn’t there when I gave it to you!” (Perfumes also fall into the invisible stains category.) The well-meaning customer representative says, “It was there, you just didn’t see it. The heat associated with dry cleaning and pressing brought it out.”
It is understandable that there is some skepticism on the part of the customer in their response. A customer’s response can go from minor irritation to the belief that the drycleaner did something wrong and actually put the stains in. We are in the business of restoring garments, but we also have to be sleuths and seers sometimes. Rarely do people remember the “events” that deposited these sugars or oils on their garments in the first place.
Within this and future issues of FashionableCare™ we hope to provide some stain prevention and removal tips to help protect your wardrobe investment.
Conducting seminars and putting on training clinics has been a recent focus at Margaret’s Cleaners. In February, Chuck conducted a customer clinic on St. John knit garments. The seminar included tips and advice on purchasing, altering, storing and cleaning of St. John and other fine knitwear. March has a busy speaking schedule for Chuck, putting on two customer clinics on the subject of “Clothing Care” and sponsoring a couture fashion show in Orange County.
If you are looking for a speaker for an in-store event or to conduct employee training in the area of fabrics and clothing care please contact Chuck Horst at (866) 454-2375. For those stores in which Margaret’s is the preferred service provider these and other speaking and training activities are provided at no charge.
101 — The Basics
Knowing stain-survival secrets and “what not to do” is just as important as knowing “what to do!” Dryclean-only clothing requires different care than washable clothing, as do the stains that we spill on them. Here’s some basic first aid that will not make matters worse, ruin your clothing, or compromise what your drycleaner will do next to restore your clothing.
When You Have a Stain Emergency:
Resist advice from well-meaning hosts and friends. People are very quick to offer help in these awkward situations, but you are the best and most qualified person to handle this.
Shopping Savvy — Part
Building a Wardrobe — Part
We're all guilty of gazing through our closets with blank stares, groaning that we have nothing to wear. The truth is that most of us have closets jammed with "security blanket" outfits we never actually wear. They represent a multitude of things: our youth, what we used to fit in (10 years ago), and all those trendy bargains we couldn't pass up. But in the meantime, we still have "nothing to wear!" So, my advice is to take a deep breath and get ready to clear out your closet, and your life might follow!
Now a quick peak at Fashion Trends for Spring 2005.
Clothing Doctor...Steve Boorstein
California's Certified Couture Cleaner™